Introduction to logo projection
Logo projection lamp is a new type of advertising product with high timeliness efficiency and fashion. With the principle of optical projection and high brightness light source, the full-color advertisement content on the negative can be projected onto the exterior wall of high-rise buildings to form the outdoor advertisement with great visual impact at night. It is an idea advertisement that breaks through people's habitual ideas, arousing people's curiosity, making your publicity reach the best and most beautiful publicity effect. It is suitable for the spotlight performance of expositions, museum exhibitions and gallery exhibitions, and it will leave you a special image of the advertisements and the creation of atmosphere in brand marketing, PUB, KTV, Karaok, coffee houses, department stores, etc.
Logo projector only needs to replace pictures for replacing advertisements. Traditional poster takes a longer time to manufacture than the projector, and it is more expensive, so the projector can save time and money. Projection advertisement only needs to afford very low cost of picture. It saves enormous cost in site layout, picture making and so on, greatly reducing the cost of advertisement. The device debugging of projection lamp is simple and fast, and outdoor machine is windproof and rainproof, not requiring special guard, so it is both environmental protection and energy-saving advertising mode with unlimited market prospects.
The use of logo projection technology can deepen the customer's impression of the company's trademark, thus subtly achieving an effect of increasing the visibility of the trademark, trademark projection can reduce the cost of publicity.
Logo projection effect
Characteristics of logo projection advertising
1. Environmental protection and safety: Projection advertisement can overcome the shortcomings of ordinary billboards and light boxes, such as high power consumption, fading over time, being easily destroyed, smeared and polluted. It adopts optical principle imaging, with less power consumption and light weight, and it does not destroy floor and ground, not affecting the site environment and overall planning, without any pollution, with strong wind resistance.
2. Novelty and fashion: It is the first time to use lighting to present advertising content internationally and domestically. There are many successful cases in Beijing Wangfujing Street, Shanghai, Guangzhou, Chongqing Three Gorges Square and Chongqing Jiefangbei Commercial Pedestrian Street.
3. Flexible and efficient delivery: Projection advertisement can release advertisement picture or change advertisement content in a few minutes. The equipment is invested once and used many times, which is convenient for seasonal promotion.
4. Animation and other novel effects: Dynamics is the most attractive visual element. Projection advertisement can produce many novel effects through the application of some special technologies, such as circle effect, clock effect, and wind effect and so on, which can more effectively attract people's attention.
Comparison between logo projection advertising and general advertising
1. Low cost: Every enterprise that wants to present advertisements knows that the production cost of traditional billboards and lamp boxes are very expensive and the examination and approval procedures are very complicated. Projection advertising is very cheap to produce, and the magic of the beam of lamp can turn all the cheap mediums (wall, pavement, ground, etc.) into a beautiful advertisement. It is a wise choice for every visionary advertiser who wants harvest extraordinary results at a low cost.
2. Excellent cost performance ratio: Traditional lamp boxes and billboards are just a rigid picture, which will be worn out after months of sunshine and rain. And the magic beam of DFL lamp can make the picture bright for a long time. The use of multi-picture cyclic switching function can also put a lot of huge advertising patterns on a cheap wall or ground. It is vivid and active, and it will make the profits double, easily realizing the business principle of maximizing profits.
3. Easy installation: The traditional lamp box installation is time-consuming and laborious, consuming a lot of manpower and material resources, and it can’t attract the attention of consumers for a long time. Projection advertising will help you to save all the inconvenience, so that you can complete the past tedious work in a short time.
4. Flexible and convenient replacement: Every business owner knows that it is very inconvenient to replace traditional lamp boxes and billboards. General advertisements are difficult to modify once they are produced. Even if there is such a small change as the change of address and telephone number, the whole advertisement must be completely overturned and reproduced, resulting in a huge waste of human, financial and material resources. And it often can’t quickly cater to the changing market and express the new ideas and new products of enterprises to consumers.
Logo projection application
Logo projection application