New realm of projection application, grasping the general trend of consumption upgrading

Released：2019-04-08

　　In the projector market, traditional business teaching applications are becoming increasingly saturated. Under this background, what is the development direction of the projection industry? In addition to product technology innovation, market innovation and the development of new consumer space have also become important competition focus. In particular, it has become a "future space" for projector manufacturers to compete with the ever-expanding "high-quality domestic demand" market in China.

KTV plays new tricks to create "the most popular entertainment upgrade"

　　Under the city's red light, what are the most basic entertainment consumption for those who return late? In addition to mobile games, color TV, KTV, bar is the most "regular" place to go. And both have the dual functions of "entertainment" and "social". According to the economic aggregate, the KTV+ bar constitutes a huge “entertainment map” of at least 600 billion yuan.

　　However, in the "everlasting value" of the KTV industry, the fierce competition in the industry, the collision of brand cultures of different themes KTV, the scale of market chain development, the personalization of mini KTV and the homogenization of traditional KTV experience devices constitute Huge contradiction. How to make KTV, an entertainment evergreen tree, a "variable star", can continuously develop new connotations and experience values, and maintain continuous appeal and competitiveness has become the most headache for many KTV operators.

Projector in KTV

　　Industry users pointed out that the attractiveness of KTV entertainment is not only consumption, service and audio-visual equipment, but the “environmental setting” is the core competitiveness. In the past, KTV can only rely on lighting effects and decoration to achieve "environmental rendering", its variability is very small - especially the renovation project, with fixed costs and loss of business, is generally not easily changed. However, after adopting the project technology of Vision Laser Projection, it achieved the “digital upgrade of the environment”, realized the “digital change of the theme style”, and led the karaoke market into the new era of “smart audio and video”.

　　The combination of KTV entertainment consumption and laser audio and video is still in its infancy. How to digitize the theme content and integrate it with KTV management, such as bringing in the big scenes of the hot film instantly; and how to deploy the "new singing" sub-environment centered on KTV to deploy the "virtual reality experience" is the direction of the industry. In the future, not only advanced VTV will enter the stage of digital audio and video upgrade, but also mini KTV will be integrated into this industry. In this process, engineering laser projection display faces huge business opportunities.

Multimedia to the digital environment, virtual reality classrooms to the future

　　If the digital transformation and upgrade of KTV entertainment is the "new pattern" of laser engineering projection, then the "secondary development" of the education market is a real "hard-to-hard technology upgrade war."

　　In the traditional multimedia classroom, the display device and the students are in a binary opposition. The multimedia screen is just another “high-tech blackboard”. The traditional knowledge transfer process has not changed. The multimedia content still surrounds the theme of “mechanical memory” and exerts itself. The role. Now, depending on Merlot, the technologies of “digital environment”, “digital perception and interaction” and “mixed reality” are brought into the teaching scene, and the “multi-dimensional cognition” ability of students is fully explored to form a three-dimensional Thinking stimulates the process and achieves an improvement in teaching efficiency.

Projector in education

　　From multimedia to digital, and the future of mixed reality, the market for educational projection applications is not “true saturated” – as long as innovations continue to open up new media and teaching spaces, laser projection in the education market is promising, and even its future market. Space will be several times the size of the current market.